Flare
The relationship lives between stays.
Guest memory for independent hotels. Helps staff remember people, not segments.
The gap
Hotels got great at the stay. They forgot the months in between.
Taste changes. Staff turn over. Notes live in someone's head. Meanwhile another property sends a quiet email and wins the guest you already earned.
Flare treats that quiet stretch as the main surface, not the afterthought.
What it isn't
Not a loyalty program.
Guests should feel remembered, not tracked.
How it works
Four steps. Quiet by default.
Flare loops what staff notice into a living guest model, then puts the right action in front of the right person.
01
Capture
PMS facts plus staff whispers. What happened, and what it meant.
Stay history, requests, and the informal notes no system usually keeps.
02
Model
A living guest model that drifts as the person does.
Taste, companions, and rejections that fade — not a flat CRM row.
03
Orchestrate
Silence is the default. Something only surfaces when it earns the moment.
Cadence, sensitivity, and house voice decide what gets through.
04
Deliver
Prompt the right person. Not the guest's inbox.
Care stays human — staff choose the words, Flare chooses the timing.
In practice
A flavor mentioned once. Remembered months later.
Over breakfast, a guest says a flavor reminds her of childhood summers. Nothing is sold. Months later, something small shows up on a return stay.
How Flare knows to do that
- 01
Captured
Staff drops the fragment into the whisper box. Not a form. Just a note.
- 02
Held
Flare keeps it on her living taste graph, quiet, until context makes it useful.
- 03
Surfaced
A return stay is coming. Cadence and sensitivity say this one can land. A staff member gets the prompt. They decide how.
Fits where you are
Sits on your PMS. Doesn't replace it.
Flare reads what your system already knows, adds the informal layer staff carry in their heads, and sends actions back to people.
Flare
Guest memory
Your PMS
Operations
In
Stay history and profiles from the PMS.
Also in
Voice notes and staff observations.
Out
Actions for staff. Rarely, a human-sent note.
How memory becomes care
Noticed in every space. Felt between stays.
Signals gather quietly. Then care shows up — during the long stretch between visits, and when they walk back in.
